A Home Improvement Company Gets A Website Improvement: In order to stay competitive in today’s home improvement industry, this vinyl siding and home remodel company underwent a remodel of it’s own. We realized that we were spending quite a bit of money on Search Engine Optimization, but that clients were not converting when visiting our site. Therefore, we elected to undergo a website re-design.
Project Overview
We needed a simple to use, yet robust website platform to effectively communicate important information related to home improvement in the form of siding, window, door and gutter installations.
We wanted a site with the end-user in mind.
Creating an effective navigation structure for our website that was tailored to meet the needs of a variety of audiences quickly became one of the most important pieces in this web design project. We wanted to ensure that any visitor who arrived on our site would be able to find the information they needed in as few clicks as possible. We considered what visitors to our site might want to locate easily and carefully determined our content placement.
We incorporated a call to action on each and every page whereby the visitor can simply request a callback by entering his/her name and email information. We also included a long contact form for the more serious consumer looking for more detailed information. Our testimonials and word of mouth business has been our strong suit, so we were sure to include several testimonials with corresponding photographs of the work performed.
Website Features
Dynamic WordPress CSS theme
Custom header design to incorporate logo
“Super” navigation drop down menu
Entire site search capability
Search Engine Optimized
Advanced Marketing Landing Pages
Social media integration
Custom Blog
We selected ChelseaNicoleStudios of Worcester to assist us. We made our selection because we are a home improvement company based out of Oxford, Massachusetts and ChelseaNicoleStudios is a firm that is local in Worcester, MA. Check out our new site and let us know what you think!
